Trillion dollar “Sarkari” logos!

The Government of India has a virtual treasure chest in them. Not all may be aesthetically appealing but from a visual index, recognition and recall perspective these logos would be together worth trillions of dollars if not more. At least notionally. Any private enterprise will trade in an arm and a leg for such instant visual recognition and recall and will count it as its most important valuation component. There are ways even our government could extricate at least some real value out of this huge notional value. It would more than cover the costs of many an essential services I am sure !!!

I am compiling a list that I feel make up the top 15. These are all commercial ventures of the government with some B2C connect. They do not include logos of non-commercial enterprises like police, defense services, public services etc. and not even co-operatives like Amul etc.

 

1: Indian Railways

25 Million eyeballs a day! Phew!!

2: State Bank of India (SBI)

 Twenty thousand branches (including associate banks and over 1 Lakhs ATM’s. This logo MEANS a bank!

3: India Post

6 Lakh Villages 2 Lakh Post offices. Not to forget “Dakiya Daak Laaya” Still can rule in the era of email and mobile

4: Life Insurance Corporation (LIC)

1.5 million individual agents, 50 Crore policyholders, 3000 offices, how many eyeballs?

5: Air India

Global Flagship. The only logo touched repeatedly by designers and screwed up! I liked the Maharaja and the Unicorn. Hope they leave these brands alone now!

6:All India Radio (Akashvani)

The audio nemonic ruling the auditory since 1930!

7: Doordarshan

How can we forget. The original still rules C&S. In fact saner than many methinks. Both, the logo and the signature audio nemonic is iconic)

    

 

 

8:Indian Oil

Wish this was seen on global racetracks. F1, Moto GP.

9: Hindustan Machine Tools (HMT)

Sad! I wish they would sell it. But I know they wouldn't. (I wish I could buy it and I know I couldn’t)

10: ISRO (Indian Space Research Organization) 

Let us hear it for them ladies and gentlemen. The only Indian logo in space

 

11: ITI (Indian Telephone Industry)

God! Let it not go the HMT way. There is just so much that can be done

12: BSNL

13: Nirodh

The original family planning & Aids prevention pioneer from Hindustan Latex

14: OFB Ordinance factory

Can turn out to be a great brand in the current context. AK, Howitzer...?

15: FCIL (Fertiliser Corporation Of India)

City slickers may not recognize but a big logo for

rural India